Compelling trends driving digital transformation in corrugated markets is focus for SPC Open House

The challenges facing converters in the corrugated board market will come under the spotlight in Koenig & Bauer’s SPC Open House in Lienz, Austria, on 12 May. The drive where the brand owners and retailers are dynamically moving towards a circular economy, digital transformation and sustainability will also be among topics under discussion at the live event.

With travel restrictions easing, converters from mainland Europe and further afield will be converging on the Durst Innovation Center East location in the beautiful eastern Tyrol where the keynote address will be given by global packaging expert Thomas Reiner, co-founder and chief executive officer of Berndt & Partner. How brands are thinking and planning for their digital transformation in the current paradigm will be among the insights he will outline to delegates.

Koenig & Bauer Durst will also use the SPC Open House for important announcements, including product updates, as the world continues to move towards digital production. The theme will be ‘Compelling trends driving digital transformation in corrugated packaging’ – and the day-long event will be preceded by an evening dinner and networking event.

Robert Stabler, managing director of Koenig & Bauer Durst, said, “With factors such as intense inflationary pressures and acute product shortages, converters like never before are looking to optimize their production by reducing waste and increasing the value of the goods they supply to their clients. Reduced lead times and shorter run lengths, coupled with greater forecast unpredictability, are also among the trends driving the surge toward single-pass digital printing that helps converters meet evolving demands of brand owners.

“We are incredibly excited about our SPC Open House on May 12 and look forward to welcoming delegates in person to discuss the new challenges and opportunities for the corrugated packaging market. Please reach out to your local Koenig & Bauer Durst local partners for more details.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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