White top kraftliner targets fresh food, eCommerce, and shelf-ready packaging

Stora Enso’s new 100% virgin fiber-based kraftliner, AvantForte WhiteTop, is now commercially available. The white top kraftliner targets demand premium segments, such as fresh food, eCommerce, and shelf-ready packaging.

AvantForte WhiteTop kraftliner is engineered to meet brand owners’ need for safe, high-performing, and plastic-free packaging. Through Stora Enso’s patent-pending technology, Tri-Ply, the product is equipped with three fiber layers to maximize its strength and help converters and brand owners use less material than traditional kraftliners. The new development will serve end-uses that require exceptional strength, purity, and visual appearance.

“The accelerating shift from plastic to renewable packaging in fresh foods and eCommerce is increasing the demand for high-performing krafliners,” said Oscar Duarte, Business Segment director, Kraftliners. “Our AvantForte WhiteTop product has an outstanding visual appearance and print qualities to help brand owners enhance the consumer packaging experience. With this commercially available high-end product, we look forward to supporting our customers in expanding into new premium segments and end-uses.​”

AvantForte WhiteTop is a 3-layer structured, 100% virgin fiber, OBA-free kraftliner for corrugated packaging. It is produced at Stora Enso’s Oulu site in Finland, which in 2021 completed a conversion from paper to kraftliner production. In addition to the conversion, in 2020, Stora Enso invested EUR 40 million (approximately Rs 327 crore) to reduce the environmental impact of the production site.

In addition to Avantforte WhiteTop, Stora Enso previously offered its natural-colored AvantForte Brown product. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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